Filmmaking, much like any work in this world, is a constant feedback loop. A meandering quest for laughter, tears and applause.
My last film 'Chip' received a positive response from three different, significant sources.
There was Oscar winning actor and producer Geoffrey Rush at the Australian Academy Awards. His perspective is significant because he has worked with the best visual storytellers around the world.
Oscar winning documentary filmmaker Alex Gibney also responded well to 'Chip'. His words are meaningful because he is at the top of the game as a documentary filmmaker.
And finally, 'Chip' was also applauded by an audience of 2300 people at the Sydney Opera House, where it screened as a part of TEDxSydney.
Which of these responses do you think I should deem most important?
This is a question each of us are asked and answer every day, no matter what work we do.
Who should be your priority? The boss? A colleague? The customers? Your response flows directly into your output. Into the choices you make to delight or to under-deliver.
But more importantly, your answer also says something meaningful about you. About your values. About your intention in even trying to provide a service to another human being.
In truth, isn't trying to impress your boss and your colleagues with your work, not the end user, simply a camouflaged attempt to benefit yourself?
So, if you're struggling to gain traction, to engage your audiences/customers with your work, you have to ask yourself one simple question:
Who am I making this for?
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