The future.
A real, laser beam composited holographic projection system for your home. The 'Bleen'.
http://designtaxi.com/news/376571/This-Holographic-3D-Projector-May-Be-The-Future-Of-Home-Entertainment/
Jurassic Park will certainly be a more difficult viewing experience. Perhaps warn your children before firing up the holographic version of Paranormal Activity.
Imagine the possibilities though. Truly immersive and experiential visual storytelling.
If only it weren't a scam.
Yes, aside from being totally fantastic as a possibility, the home entertainment holographic projector is also, sadly, against the laws of physics.
But that didn't stop crowdfunding backers from donating roughly $60,000 to the 'Bleen' campaign. $60,000 hard earned dollars, never to be seen again.
You can slice that unfortunate news two ways.
One, people are extraordinarily cavalier with their money. Foolhardy.
Or two, the appetite for new ways to engage with stories is still unquenched.
But how could that be? We live in a remarkable time, where visual stories are now directly piped into our living rooms. How could audiences still have wanderlust?
Because it's in our nature.
Stories were told, then they were carved. Painting soon followed, until it evolved shape and nuance and became writing.
Writing became print. Print became photography.
Breaking the bonds of stasis, photography became the motion picture.
Then digital. And now...? And then...?
The frontiers never recede. The outer limits of our imagination are like the low tide, pulling away to reveal magic we never knew existed.
Or, more tangibly, like a set of headphones without earpieces, playing directly into the bones of your hearing system.
The real dilemma, then, is for the storytellers. As the boundaries of storytelling move, are you adaptable enough to move with them?
What happens to the television writer who becomes so wedded to that platform he becomes obsolete when it does? And if you think that could never happen, spare a moment of silent reflection for newspaper journalists. They've experienced a 30-40% reduction in newspaper jobs, in ten years alone.
The power of disruptive technology, and the audience's voracious appetite for it, are not to be underestimated.
But not to worry, you say. The hologram projector was a scam. We're safe making screen stories the same way we always have.
Until you hear that someone made a basic DIY hologram with a CD case and a smart phone.
http://designtaxi.com/news/378391/Watch-Make-3D-Hologram-Projectors-For-Your-Smartphone-With-Used-CD-Cases/faq/advertise.html/ad-728x90.html/
How far off can the next breakthrough be?
And what if, instead of fighting it, you embraced the new storytelling mediums? Imagine the ways you could enlighten and delight an evolved audience with your work.
Because ultimately, the audience will push for what they want. And they'll get it.
They'll push through the borderlines of our current models and demand new ways to engage with stories of the human condition
Will you be there to meet them?
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