Thursday, May 15, 2014

"I WAS BORN IN THE WRONG ERA"



I hear this too often.

From musicians. From writers. Even from feature film producers.

http://openingactfilms.blogspot.com.au/2013/08/the-equation.html

'I was born in the wrong era. I should have been born in the good old days. When there were only three TV channels. Only one movie theatre. Only 5 radio stations. I would have been a huge success. It's too chaotic now.'

The power of this 20/20 hindsight is intoxicating.

But before nostalgia overruns your senses, let me ask you this.

In that era of severely limited options for film and content distribution, how would you have pushed your work onto those three TV channels? Or your song onto one of those few radio stations?

With the benefit of being born now, in the relative 'future', you know what would have been popular back then.

But if you are stuck now, unable to break through on our contemporary distribution models with your contemporary thinking, what would have made you any different if you were born in that previous era?

Elvis only thrived because he made music TOTALLY different to his contemporaries. He was an innovator, who thought differently to the era he was in.

It was not the limited portals for people to reach Elvis' music that created his success. Just like it's not the scale of opportunities that dictates your success now, it's your mindset to make something that breaks through.

Which brings us to an immutable truth. I'm sorry to tell you, but if you are stuck now, unable to engineer your break, you would have been just as stuck in the 50's.

The beauty of such a challenging revelation is that you are now in an era where new approaches can break through to new audiences, purely because there are MORE than three channels, one theatre and five radio stations.

The magic is in thinking differently. Changing your approach. Refreshing and challenging your mindset to create your best work.

And the best part of this situation is that you have no choice.

Because the past is over.

Time to look forward instead.

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