Sunday, December 02, 2012
MARKETING, OUR ACHILLES HEEL
I thought I would try something different this week. A change, they say, is as good as a holiday.
So, I revamped the subscription version of my Newsletter. This is the archive, so if you would like to subscribe so you get it hot off the presses, go to http://www.openingactfilms.com/contact-us.html
I was also recently interviewed on a Radio Adelaide show 'Behind The Screens' about my work and film issues generally. During the show they asked me to give one rant on something that needed to be said about the Australian Film Industry.
My answer was on marketing, or rather, the lack thereof.
Rather than write a long spiel here, I thought you might like to listen to the short interview instead, which 'Behind The Screens' has posted on their website:
You will need to scroll down a little until you see my face and my interview, ready and waiting to be played.
You can listen to the whole thing, or simply skip to the salient points I make about marketing, from 7:15 to 11:04.
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